“We’ve made incredible advancements in utilizing social media for our political candidates”, said Eric Linder, President of eMotiv Marketing.  “I think the reason that we’ve had such a great success is because we attract candidates that aren’t afraid of using this new means of delivering their message.  You really need to have a good social media strategy to win elections nowadays.”

Ethan Temianka also attributes his clients success to social media.  “We have the metrics.  Sometimes half a website’s traffic comes from social networking,” claims Ethan.  “So just in web traffic alone, we double exposure.  That doesn’t include all the exposure candidates get through status updates, causes, events, etc…”

“Within the last few weeks, there have been a lot of new social media tools developed,” explains Eric Linder.  “Some of these tools will play a big part in winning elections in November.  It’s a good opportunity for Republicans to beat the Democrats in the technology race.”

eMotiv Marketing is a political consulting firm based in Newport Beach, CA.  They offer web design, email broadcasting, PR syndication, social media consulting, online fundraising, data management and video recording services.  Their portfolio can be viewed here.

The Citizen Power Campaign is an initiative for the November 2010 ballot to restore political power back to California’s Citizens by making it illegal to use taxpayer money, deducted from the paychecks of public employees, for politics.

The campaign’s new website shows off some great new media technolology including:

• The ability to follow the campaign on major social networking sites
• Share campaign content via social networking sites
• Complete inter-connectivity to Ning.com – providing a large, active social community of supporters
• Seamless online fundraising capabilities
• See who’s tweeting about the campaign
• Constantly changing news and content provided by feeds, so the site is never static
• Many opportunities for users to provide contact information
• Large calls to action to keep users actively participating in the campaign
• Much more…

But also important is the clean new web design that enhances the usability and carries the sites visitors effortlessly through the website.  You can view the new website by visiting http://unplugthepoliticalmachine.org.  You can see other sites designed by eMotiv Marketing by visiting our portfolio page.

Utilizing the right political web design and social media strategy can be the difference in any race – whether you’re running for Congress or your local City Council.  We’re here to help develop the right strategy for you, so feel free to contact us to see if we are right for you.  No race is too small or too big.  We can assist local candidates connect with the people that matter most, or help statewide campaigns choose the right design and strategy for them.

Simply put, we are here to help you engage the online world of politics, whether it’s through your website, your social media strategy, or our all-in-one Online Campaign Management portal, Campaign inCharge.  inCharge allows you to manage and import all your data in one safe and easy-to-use place, email and contact those supporters, as well as manage your online donations. 

eMotiv – online simplicity.

Ethan Temianka

ethan@eMotivMarketing.com